WhatsApp Business Launched in India

WhatsApp Business Launched in India

Ever since its acquisition Facebook has not taken any steps to monetize Whatsapp until a few months ago. The Whatsapp Business was first launched to a select few Indian businesses like BookMyShow – the ticketing giant in India. It’s been a while since it has been testing and now, the platform has finally been launched into the Indian Market. This is going to be a cost-effective marketing strategy for small to medium businesses that are unable to build a website or a landing page.

Build Your Business With WhatsApp

What is Whatsapp for Business?

It is a platform exclusively for businesses to leverage the amazing features of Whatsapp with its own set of unique features. Facebook is also rolling out the call-to-action feature where your audience can directly click on the button and end up on your Whatsapp chat.

2-Step Registration:
Step 1 – First download the Whatsapp Business Application from the PlayStore/App Store.

Step 2 – Register your business mobile number- If you’re already registered on to the existing Whatsapp platform, you are asked if you want to change it into a business account, as the same number can’t be used on both the platforms simultaneously. Remember that once you register your business’ name, you can’t change it, so be sure you do it right the first time.

We have converted our number into a business profile to receive and respond to all the inquiries We personally receive, leveraging the amazing features that it brings with it. While this might be a good idea for us, a lot of people don’t mix their personal and professional life. These individuals can register a new number for their businesses. This can also be done for numbers that is shared by a team to take up business inquiries and client calls. If you’re on a device that supports dual SIM, you can register the secondary number as your business number and use both the platforms simultaneously, on the same device.
The Business platform includes all the features of the normal messenger platform like stories, groups, normal messaging and broadcast messages.
In the settings you will find an option to set up your business settings where you’ll find the following features:

1-Setting Up Your Profile:
Here you can add your business address using the maps extension, business category, business description, e-mail and business.
2-Statistics
This feature doesn’t have much to talk about right now. It shows the number of messages sent, received, delivered and read.
3-Away Message
We receive a lot of messages on Whatsapp everyday and at most times am unable to reply to them promptly. This feature fills in for us and replies to our contacts with a pre-written text. You can use this while you are in a meeting or on business or personal trip. It ensures that your messages have been acknowledged. The catch with this feature is that it doesn’t work on group messages. The feature can be disabled and enabled as required.
4-Greeting Messages
This feature sends pre-written texts to people who are texting you for the very first time or after 14 days of last contacting you. It is an effortless and pleasant way of starting conversations with new people.
5-Quick Replies
This is one fabulous feature that has made us love this platform even more because it helps us save so much more time when replying to texts. You can add messages under a keyword in this feature. We’ve saved messages that I frequently type and send to people with regards to our Services and responses to their feedbacks.

Key Benefits Of Whatsapp Business:

1-Initiating Conversations
The first benefit of this is that businesses can display their numbers on Newspaper ads, TV commercials and hoardings and start getting conversations with the customers and prospects driven with greeting messages and automated replies.
2-Chatbot Automation
We’ve integrated this feature with the chatbot. Visitors can send me a Whatsapp Message and they in-turn would immediately get a greeting message from my side. This would help me in two ways,

• We get to converse with the audience in a much more personal level
• We can add their numbers to our Whatsapp database and market our services to them directly via Whatsapp from now on out.

Digital Marketing Company in Lucknow

SEO Company in Lucknow

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Best Social Media Management Tools for Businesses

Best Social Media Management Tools for Businesses

Social Media has created its own space in the minds of consumers. Social Media is one of the biggest channels to make your business stand out and to reach a wider audience. But the problem is that, there are too many social media channels with huge active users. With correct social media marketing strategy, you can attract a lot of traffic on your website. I’ll just name a few of the social media channels below:

– Facebook
– Twitter
– LinkedIn
– Pinterest
– Instagram
– Google+

These are some of the top social media channels. If your audience is present on all of them, then you’ll have to be present on all of these channels in order to connect with them. It’s not easy to manage all the social media channels at once since you must edit your content according to works on which platform. Big brands can have employees to handle social media channels but what about the startups and small businesses which do not have enough capital?

The Social Media Management tool is the answer for them. With these tools, one can post/schedule their posts on all social media channels at once. Now Days Many social media management tools which can help you grow your business and make your life easier. These tools take a lot of burden off your shoulders and help you concentrate where it matters most.

In this post, I’m going to discuss 5 Social Media Management Tools which can help both small business and big brands alike:

Buffer
If you’re a fan of a software which has a simple yet powerful user interface, then Buffer is your tool. It is easy to navigate, simple looks and can make your work a lot simpler. You can choose all your social media accounts with Buffer and then can post to all at once. You can choose the best times to post on each network and just click on “Share Next”. It will post on the networks at the scheduled time.
Pricing: It comes with a Free Plan for individuals and Team plan starts at $99.

Hootsuite
It is one of the most famous social media management tools. It has been used by a lot of brands to manage their social media channels. This tool has been recognized as the Leader in Social Media Management Solutions in the Forrester Wave, Q2 2017. It is being used by 15+ Million professionals worldwide.
Pricing: Team plan of Hootsuite starts from $100/month, they have a limited feature Individual plan for FREE as well.

Sprout Social
It is a complete social media management tool for agencies as it allows you to link and use multiple Twitter & Facebook accounts. It allows you to add other social media accounts too. This tool focuses on the communication and engagement between businesses and consumers. Their Discovery tab is a really great feature. It allows you to use the smart search to find keywords which your customers might be using.
Pricing: Their premium plan starts from $99/ month.

Sprout Social
It is a complete social media management tool for agencies as it allows you to link and use multiple Twitter & Facebook accounts. It allows you to add other social media accounts too. This tool focuses on the communication and engagement between businesses and consumers. Their Discovery tab is a really great feature. It allows you to use the smart search to find keywords which your customers might be using.
Pricing: Their premium plan starts from $99/ month.

Social Oomph
This tool started its journey with the name TweetLater.com providing services just of Twitter, but then they expanded their portfolio and included most of the social media marketing platforms. Their home page is very simple and talks straight to the point. You can manage each of your social media account individually and post on all at once. With minimal effort, you can get maximal results.
Pricing: Social Oomph offers a FREE version with limited features which you can upgrade to a paid plan with payment every 2 weeks.

Social Media Marketing Company in Lucknow
Digital Marketing Company in Lucknow

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Digital Marketing Plan

Digital Marketing Plan

An effective digital plan will help you take the right decisions to make a company successful online.  A plan process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. A Digital Marketing Plan should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. A successful Digital Plan should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.

Step 1: Define the Opportunity: Situation, Goals and SMART Objectives
Step 2: Define Personsas, Keyphrases, Buyer Journey and Pain Points
Step 3: Content Mapping: Aligning content assets to the Sales Funnel
Step 4: Budget (link to goals and objectives worksheet)
Step 5: Create Editorial Schedule
Step 6: Promotional Plan or 'Content Distribution'
Step 7: Implementation

B2B Startup Digital Marketing Plan

B2B Digital Marketing is most useful for those looking to start or grow a businesses. We create their own plans.
We includes:

1-We take realistic case study examining the journey of a B2B company. Building their digital marketing plan.
2-we help you build a digital marketing plan for your product. The end result will be a fully workable marketing plan.
3- We help with goal setting and monitoring growth we have also included a structured.

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