5 Step for Email Marketing Campaign

5 Step for Email Marketing Campaign

No matter how big or small your company, Marketing is important for all business.  Email Mmarketing Campaigns are becoming even more integral to any marketing strategy. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with customers, generate leads, increase web traffic, and gather important data. We provide you step-by-step process to making email marketing campaign for your business.

Before We get started we need to start by outlining the goals of your email marketing campaign.

1. Remind customers that your business exists
2. Reward existing customers with special promotions
3. Encourage customers to refer their friends and family to you
4. Communicate and build your brand image

We need to pick an email marketing service. we have a list of some best email marketing services for small businesses.

• Constant Contact
• AWeber
• ConvertKit
• GetResponse
• MailChimp
• Campaign Monitor

And Now we start Email Marketing Campaign-

Step 1: Build a healthy email list

Get into the mind of your customers and ask yourself: What do they want to receive in their inbox? What will they get in return for giving you their email address? What is your call to action? Make sure you communicate “what’s in it for them;” be as specific as possible, so your customers know what they are signing up for. You do not want them to be disappointed once the emails start coming in. In other words, consider the value you are providing.
1-  something away for free
2- Offer a newsletter or product updates

Step 2: Manage email follow-up

A customer has subscribed, now what? The first follow-up email the customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address.

Step 3: Compile analytics and use them

Most email services provide complimentary analytics, so use them! You should focus on open rate, click through rate (CTR), and unsubscribes. When you know what to look for, email analytics can give you very specific clues as to why your campaign is not successful.

• A low open rate indicates that people are deleting your email upon receipt. In this case, you should work harder on providing value and/or managing expectations.
• If the CTR is low, it means that your message is not capturing your readers’ interest. You can remedy this by improving your copy and targeting your content.
• If your unsubscribe rate is high in relation to your opt-in rate, your email campaign is simply not effective. You need to examine when/why people are opting out and take action based on those findings.

Step 4: Don’t Overdo the Design. 

As with many things in marketing, the more simplified something is the more effective it usually will be. The same goes for design. Keep your email’s design very simple by following some of the tips below that we have found to be effective:

• Use more text than images (80% text, 20% images recommended)
• Include one primary call to action, but present it as both text links and a simple calls to action graphics
• Use design elements to get recipients to focus on the most important parts of the copy

Step 5: Focus on the Subject Line. 

One of the most important elements of a successful email campaign is the subject line you decide to use. If your subject line is weak, then your email may never be opened or could even be filtered as junk mail. We’ve found the following subject line tips to help produce higher open rates:

• Avoid spammy words like “guarantee”, “free”, “call now”, “urgent” and “order now”
• Keep it under 50 characters (including spaces)
• Include your company / brand name
• Make it memorable, funny, intriguing and/or actionable

We are the Top digital marketing agency in Lucknow, to provide all internet marketing services under a single package. We also provide Email Marketing services for each and every one of your requirement.

Contact us: +91 8181000018

visit : www.dizivita.com

Read More

Digital Marketing Services

Digital Marketing Services in Lucknow

Are You Looking solutions for your Digital Marketing? DiziVita Solutions is one of the Best Digital Marketing companies in Lucknow. We accelerate your online marketing and sales with our proven process and methodologies. We specialized in understanding your customer’s journey from awareness to consideration, consideration to purchase. We are offering all Online Marketing Services at affordable prices.

Our Digital Marketing Strategies  

Attract and Engage Your Target audience

Convert leads to customers

Optimize campaigns for conversions

Our customized Digital Marketing Services Packages:

     SEO services

     SMM Services

     PPC Services

If you are looking for a perfect digital marketing company in Lucknow, please Contact Us at +91 8181000018 for a custom quote regarding our Digital Marketing services. We will get back to you within 24 business hours. We are the best digital marketing agency in Lucknow, to provide all internet marketing services under a single package. We also provide customized online marketing services for each and every one of your requirement.

Read More

SEO Company in Delhi

SEO Company in Delhi

The world is going to a revolutionary period of technology and inventions that are within the reach of most of the population.  You can understand how difficult it is for all customers or clients to find their required products and services. Today's max all client use internet to search for the best places like restaurants, shopping places, salons, clubs and daily use items and different services. People search on Google and rest of places search engines with products and services along with Area Names. So, you need to be seen on first pages and on top ranks as well.
If you have an official website of your business or enterprise then you need to be seen and popular on internet and on social media. For that matter a proper research based and technically advanced SEO and Online marketing team is required. We are Top SEO Company in Delhi and use all SEO tactics that will optimize your small or large business. Our SEO experts will show your business profile and website on first pages. We have a long list of satisfied clients. So, you have a small business and want a top rank position in search engine results by users then we can Contact Us.
Call Us: +91 8181000018
Visit: www.dizivita.com

Read More

5 Points Of Social Media Marketing

5 Points Of Social Media Marketing

Today Social Media is EVERYTHING. Promoting, sharing, marketing, selling, buying, connecting, posting, texting, checking-in – social media has become the center stage of our lives. So if you not Started Promote your Business or Product on Social Media, you are already behind. Concentrate on your target audience and your goals from social media. People go on social media to be entertained, not to be marketed at so Entertaining and useful content is better than promotional content. Social media can be used to help spread awareness about your brand. A well constructed social media strategy can deliver a lot of targeted traffic to your business whilst at the same time helping create the brand image for your business. So you Select a Social Media Marketing Company for this work. A Social Media Marketing Agency make a perfect plan for your Business. Know About this- 

1-Plan

The content on social websites and apps like Instagram, Pinterest, Facebook and twitter is jeweled with vibrant images, interactive videos, and graphical posts which is enough to encourage the visitor to update a new post. If the purpose of your social media account is to promote your business, it becomes important to plan the post in advance. Reason – a large part of millions of active users will see that post and SMO Company in Delhi advice to place the best foot forward.

2-Target Audience

Remember you are using social media as a business. So, your posts must differ from what an everyday user posts. The posts should be informing, engaging and entertaining because People go on social media to be entertained, not to be marketed at.

3-Share Posts

Few posts on social media perform really well as compared to others. Even if the last post that scored maximum likes was weeks ago, it could be shared again with a new caption. This way the new users who haven’t interacted with the post earlier would also engage with that content. Sharing old posts or the posts from other popular pages is a great way to attract more traffic on the social media page and ultimately to the website.

4-User generated content

So far we have talked about planning for the new content and sharing the older posts. But asking your followers, or people who share the same interest to create posts for your page or account is something unique and way more engaging. Like you can initiate a contest asking the users who have liked your Facebook page to post a picture with the product your business offers or you can ask them to start a live video with a hashtag. It will increase the user engagement with your brand and in return, you can offer them suitable rewards.

5-Images and Videos over Text

Short videos counting up to 1 or maximum 2 minutes are in vague. Similarly are the catchy images with impactful hashtags. GIFs and video are the most entertaining visual content trending on these social media platforms including Facebook, twitter or Instagram. This content has proven to engage much larger target audience that a simple textual post.

For more detail you can contact us at : +91 8181000018
visit: www.dizivita.com

Read More

Digital Marketing Trends 2018

Digital Marketing Trends 2018

We talk about the trends that is going to change the digital marketing game for 2018. Here is the full listing of Digital Marketing Trends 2018:-

1.) WhatsApp for Business: - Now very soon all the Brand and Digital Marketers will be brainstorming the question like what could be WhatsApp marketing strategy that can help grow business and make more sales? You can’t just ignore one of the fastest social media networking app. And businesses have been using it as part of their communications solutions. The new features like Business Profile, Away Message, Quick Replies and Greeting message clearly indicates WhatsApp has modernized its business communication tools and everyone will try their best to master it. Here the challenge will be to engage customers.
2.) Facebook Messenger Ads to improve sales figure: - Introduction of Artificial Intelligence in form of Chatbots are fun and an amazing tool to master and to grow the bottom line of any firm. Mobile is increasingly becoming destination were marketers want to reach. There are many customers who don’t have website or the website is too heavy that it takes too much time to get load and that’s where Facebook’s special ad units come into play. Here brand and digital marketers will try to combine that Facebook’s special ad units with a sales funnel and custom audiences.
3.) Live Streaming and Video Consumption will Rule 2018 :- Now Day's brands are going to be crazy about Video consumption and they are going to invest heavily on it take Facebook Live , Youtube, Instagram Live as few examples.
4.) Twitter will suffer in 2018:- Apart from one to one conversation and increase from 140 characters to 240 characters there is nothing new in it. And we can expect less advertising budget from brands for Twitter in coming days.
5.) Content Marketing will play a important role in 2018 :- Content Marketing is basically a way how brands interact with their customers. It’s important to give genuine and engaging content to customers for generating or retaining trust in brands. And at last good content improves your SEO ( Search Engine Optimization )

Read More