Why Startups Require Digital Marketing

Why Startups Require Digital Marketing?

“Digital Marketing or Online Marketing is a rocket fuel for growth for Startups”
Digital marketing provide the information where your business is going, help you plan and achieve your goals. It offer you how people respond online, how your competitors improve their business, and how you use this data to enhance your company’s brand presence. Digital marketing tools and techniques provide the business a best chance to competition, survival and even business growth. Digital marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results. Targeting the right type of people that delivers right kind of results is what Digital Marketing is all about.
We give you reasons to show you why Digital Marketing is not only pocket-friendly but also an effective marketing channel.

Cost effective: Digital marketing is cost-effective as compared to traditional marketing. Startups have very little resources and capitalization. Digital Marketing gives them a better and cost effective marketing channel that delivers results.
Helps Track Conversions: you measure the effectiveness of the campaign by measuring the conversion rate from the incoming traffic. Conversion Optimization, content marketing, social media marketing and branding are top priorities for Digital Marketers. Search engine marketing, Social media marketing, and email marketing deliver effective interaction with targeted audiences and delivers better than average results in terms of higher conversion rates.
Helps Generate Better Revenue: Higher conversion rates are characterized by effective digital marketing techniques which deliver loads of benefits for you and your business in terms of revenues. According to Google, companies using digital marketing strategies have 2.8 times better growth expectancy. Startups have around 3 times the better chances of expanding their workforce and business.
Facilitates Targeted Interaction with audiences: Positioning your business and providing proper engagement points can give you an insight of what your targeted audiences want. A few of the benefits of targeting marketing include : -

• Increased customer satisfaction and experience.
• Increased customer retention.
• Driving revenue through personalized offers.
• Increases cross-sell and upsell rates.
• Increases marking efficiency and quick time to value.

Digital Marketing caters to mobile consumers: Mobiles gadgets are now a mere alternative to laptops and desktops. Mobiles have played a major role in influencing purchase decisions. The majority of the Adult population have their devices within reaching distance.

Builds Brand Reputation: Build a relationship with customers by delivering on what you have promised them. This helps in building better relationships and building a brand. Startups can face serious challenges while creating a brand
Provides better ROI for your marketing investments: The effectiveness of a digital marketing campaign depends on how well you generate a steady flow of targeted traffic. This targeted traffic converts into sales and leads. The more the business generates this kind of traffic the faster you can realize your ROI.
Digital Marketing earns people trust: Digital marketing campaigns leverage on social media. Customer testimonials from actual customers who have previously purchased, joined or availed of a product or a service marketed by a brand or business. 
Digital Marketing drives people to take favorable actions: Digital marketers can use clever and innovative ways to entice conversions using calls- to -action. Calls -to -action specifies what your visitors should do next. Sample Calls-to-action include “sign-up”, “like”, “download”, “call” and “buy”. Forms, buttons, texts are optimized according to color scheme graphics and even positioning on the page to generate best results in terms of generating favorable actions.
If you want us to help you with innovative digital marketing strategies, please Call us at: +91 8181000018 or visit 
www.dizivita.com

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5 Step for Email Marketing Campaign

5 Step for Email Marketing Campaign

No matter how big or small your company, Marketing is important for all business.  Email Mmarketing Campaigns are becoming even more integral to any marketing strategy. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with customers, generate leads, increase web traffic, and gather important data. We provide you step-by-step process to making email marketing campaign for your business.

Before We get started we need to start by outlining the goals of your email marketing campaign.

1. Remind customers that your business exists
2. Reward existing customers with special promotions
3. Encourage customers to refer their friends and family to you
4. Communicate and build your brand image

We need to pick an email marketing service. we have a list of some best email marketing services for small businesses.

• Constant Contact
• AWeber
• ConvertKit
• GetResponse
• MailChimp
• Campaign Monitor

And Now we start Email Marketing Campaign-

Step 1: Build a healthy email list

Get into the mind of your customers and ask yourself: What do they want to receive in their inbox? What will they get in return for giving you their email address? What is your call to action? Make sure you communicate “what’s in it for them;” be as specific as possible, so your customers know what they are signing up for. You do not want them to be disappointed once the emails start coming in. In other words, consider the value you are providing.
1-  something away for free
2- Offer a newsletter or product updates

Step 2: Manage email follow-up

A customer has subscribed, now what? The first follow-up email the customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address.

Step 3: Compile analytics and use them

Most email services provide complimentary analytics, so use them! You should focus on open rate, click through rate (CTR), and unsubscribes. When you know what to look for, email analytics can give you very specific clues as to why your campaign is not successful.

• A low open rate indicates that people are deleting your email upon receipt. In this case, you should work harder on providing value and/or managing expectations.
• If the CTR is low, it means that your message is not capturing your readers’ interest. You can remedy this by improving your copy and targeting your content.
• If your unsubscribe rate is high in relation to your opt-in rate, your email campaign is simply not effective. You need to examine when/why people are opting out and take action based on those findings.

Step 4: Don’t Overdo the Design. 

As with many things in marketing, the more simplified something is the more effective it usually will be. The same goes for design. Keep your email’s design very simple by following some of the tips below that we have found to be effective:

• Use more text than images (80% text, 20% images recommended)
• Include one primary call to action, but present it as both text links and a simple calls to action graphics
• Use design elements to get recipients to focus on the most important parts of the copy

Step 5: Focus on the Subject Line. 

One of the most important elements of a successful email campaign is the subject line you decide to use. If your subject line is weak, then your email may never be opened or could even be filtered as junk mail. We’ve found the following subject line tips to help produce higher open rates:

• Avoid spammy words like “guarantee”, “free”, “call now”, “urgent” and “order now”
• Keep it under 50 characters (including spaces)
• Include your company / brand name
• Make it memorable, funny, intriguing and/or actionable

We are the Top digital marketing agency in Lucknow, to provide all internet marketing services under a single package. We also provide Email Marketing services for each and every one of your requirement.

Contact us: +91 8181000018

visit : www.dizivita.com

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Digital Marketing Services

Digital Marketing Services in Lucknow

Are You Looking solutions for your Digital Marketing? DiziVita Solutions is one of the Best Digital Marketing companies in Lucknow. We accelerate your online marketing and sales with our proven process and methodologies. We specialized in understanding your customer’s journey from awareness to consideration, consideration to purchase. We are offering all Online Marketing Services at affordable prices.

Our Digital Marketing Strategies  

Attract and Engage Your Target audience

Convert leads to customers

Optimize campaigns for conversions

Our customized Digital Marketing Services Packages:

     SEO services

     SMM Services

     PPC Services

If you are looking for a perfect digital marketing company in Lucknow, please Contact Us at +91 8181000018 for a custom quote regarding our Digital Marketing services. We will get back to you within 24 business hours. We are the best digital marketing agency in Lucknow, to provide all internet marketing services under a single package. We also provide customized online marketing services for each and every one of your requirement.

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SEO Company in Delhi

SEO Company in Delhi

The world is going to a revolutionary period of technology and inventions that are within the reach of most of the population.  You can understand how difficult it is for all customers or clients to find their required products and services. Today's max all client use internet to search for the best places like restaurants, shopping places, salons, clubs and daily use items and different services. People search on Google and rest of places search engines with products and services along with Area Names. So, you need to be seen on first pages and on top ranks as well.
If you have an official website of your business or enterprise then you need to be seen and popular on internet and on social media. For that matter a proper research based and technically advanced SEO and Online marketing team is required. We are Top SEO Company in Delhi and use all SEO tactics that will optimize your small or large business. Our SEO experts will show your business profile and website on first pages. We have a long list of satisfied clients. So, you have a small business and want a top rank position in search engine results by users then we can Contact Us.
Call Us: +91 8181000018
Visit: www.dizivita.com

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5 Points Of Social Media Marketing

5 Points Of Social Media Marketing

Today Social Media is EVERYTHING. Promoting, sharing, marketing, selling, buying, connecting, posting, texting, checking-in – social media has become the center stage of our lives. So if you not Started Promote your Business or Product on Social Media, you are already behind. Concentrate on your target audience and your goals from social media. People go on social media to be entertained, not to be marketed at so Entertaining and useful content is better than promotional content. Social media can be used to help spread awareness about your brand. A well constructed social media strategy can deliver a lot of targeted traffic to your business whilst at the same time helping create the brand image for your business. So you Select a Social Media Marketing Company for this work. A Social Media Marketing Agency make a perfect plan for your Business. Know About this- 

1-Plan

The content on social websites and apps like Instagram, Pinterest, Facebook and twitter is jeweled with vibrant images, interactive videos, and graphical posts which is enough to encourage the visitor to update a new post. If the purpose of your social media account is to promote your business, it becomes important to plan the post in advance. Reason – a large part of millions of active users will see that post and SMO Company in Delhi advice to place the best foot forward.

2-Target Audience

Remember you are using social media as a business. So, your posts must differ from what an everyday user posts. The posts should be informing, engaging and entertaining because People go on social media to be entertained, not to be marketed at.

3-Share Posts

Few posts on social media perform really well as compared to others. Even if the last post that scored maximum likes was weeks ago, it could be shared again with a new caption. This way the new users who haven’t interacted with the post earlier would also engage with that content. Sharing old posts or the posts from other popular pages is a great way to attract more traffic on the social media page and ultimately to the website.

4-User generated content

So far we have talked about planning for the new content and sharing the older posts. But asking your followers, or people who share the same interest to create posts for your page or account is something unique and way more engaging. Like you can initiate a contest asking the users who have liked your Facebook page to post a picture with the product your business offers or you can ask them to start a live video with a hashtag. It will increase the user engagement with your brand and in return, you can offer them suitable rewards.

5-Images and Videos over Text

Short videos counting up to 1 or maximum 2 minutes are in vague. Similarly are the catchy images with impactful hashtags. GIFs and video are the most entertaining visual content trending on these social media platforms including Facebook, twitter or Instagram. This content has proven to engage much larger target audience that a simple textual post.

For more detail you can contact us at : +91 8181000018
visit: www.dizivita.com

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Digital Marketing Trends 2018

Digital Marketing Trends 2018

We talk about the trends that is going to change the digital marketing game for 2018. Here is the full listing of Digital Marketing Trends 2018:-

1.) WhatsApp for Business: - Now very soon all the Brand and Digital Marketers will be brainstorming the question like what could be WhatsApp marketing strategy that can help grow business and make more sales? You can’t just ignore one of the fastest social media networking app. And businesses have been using it as part of their communications solutions. The new features like Business Profile, Away Message, Quick Replies and Greeting message clearly indicates WhatsApp has modernized its business communication tools and everyone will try their best to master it. Here the challenge will be to engage customers.
2.) Facebook Messenger Ads to improve sales figure: - Introduction of Artificial Intelligence in form of Chatbots are fun and an amazing tool to master and to grow the bottom line of any firm. Mobile is increasingly becoming destination were marketers want to reach. There are many customers who don’t have website or the website is too heavy that it takes too much time to get load and that’s where Facebook’s special ad units come into play. Here brand and digital marketers will try to combine that Facebook’s special ad units with a sales funnel and custom audiences.
3.) Live Streaming and Video Consumption will Rule 2018 :- Now Day's brands are going to be crazy about Video consumption and they are going to invest heavily on it take Facebook Live , Youtube, Instagram Live as few examples.
4.) Twitter will suffer in 2018:- Apart from one to one conversation and increase from 140 characters to 240 characters there is nothing new in it. And we can expect less advertising budget from brands for Twitter in coming days.
5.) Content Marketing will play a important role in 2018 :- Content Marketing is basically a way how brands interact with their customers. It’s important to give genuine and engaging content to customers for generating or retaining trust in brands. And at last good content improves your SEO ( Search Engine Optimization )

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WhatsApp Business Launched in India

WhatsApp Business Launched in India

Ever since its acquisition Facebook has not taken any steps to monetize Whatsapp until a few months ago. The Whatsapp Business was first launched to a select few Indian businesses like BookMyShow – the ticketing giant in India. It’s been a while since it has been testing and now, the platform has finally been launched into the Indian Market. This is going to be a cost-effective marketing strategy for small to medium businesses that are unable to build a website or a landing page.

Build Your Business With WhatsApp

What is Whatsapp for Business?

It is a platform exclusively for businesses to leverage the amazing features of Whatsapp with its own set of unique features. Facebook is also rolling out the call-to-action feature where your audience can directly click on the button and end up on your Whatsapp chat.

2-Step Registration:
Step 1 – First download the Whatsapp Business Application from the PlayStore/App Store.

Step 2 – Register your business mobile number- If you’re already registered on to the existing Whatsapp platform, you are asked if you want to change it into a business account, as the same number can’t be used on both the platforms simultaneously. Remember that once you register your business’ name, you can’t change it, so be sure you do it right the first time.

We have converted our number into a business profile to receive and respond to all the inquiries We personally receive, leveraging the amazing features that it brings with it. While this might be a good idea for us, a lot of people don’t mix their personal and professional life. These individuals can register a new number for their businesses. This can also be done for numbers that is shared by a team to take up business inquiries and client calls. If you’re on a device that supports dual SIM, you can register the secondary number as your business number and use both the platforms simultaneously, on the same device.
The Business platform includes all the features of the normal messenger platform like stories, groups, normal messaging and broadcast messages.
In the settings you will find an option to set up your business settings where you’ll find the following features:

1-Setting Up Your Profile:
Here you can add your business address using the maps extension, business category, business description, e-mail and business.
2-Statistics
This feature doesn’t have much to talk about right now. It shows the number of messages sent, received, delivered and read.
3-Away Message
We receive a lot of messages on Whatsapp everyday and at most times am unable to reply to them promptly. This feature fills in for us and replies to our contacts with a pre-written text. You can use this while you are in a meeting or on business or personal trip. It ensures that your messages have been acknowledged. The catch with this feature is that it doesn’t work on group messages. The feature can be disabled and enabled as required.
4-Greeting Messages
This feature sends pre-written texts to people who are texting you for the very first time or after 14 days of last contacting you. It is an effortless and pleasant way of starting conversations with new people.
5-Quick Replies
This is one fabulous feature that has made us love this platform even more because it helps us save so much more time when replying to texts. You can add messages under a keyword in this feature. We’ve saved messages that I frequently type and send to people with regards to our Services and responses to their feedbacks.

Key Benefits Of Whatsapp Business:

1-Initiating Conversations
The first benefit of this is that businesses can display their numbers on Newspaper ads, TV commercials and hoardings and start getting conversations with the customers and prospects driven with greeting messages and automated replies.
2-Chatbot Automation
We’ve integrated this feature with the chatbot. Visitors can send me a Whatsapp Message and they in-turn would immediately get a greeting message from my side. This would help me in two ways,

• We get to converse with the audience in a much more personal level
• We can add their numbers to our Whatsapp database and market our services to them directly via Whatsapp from now on out.

Digital Marketing Company in Lucknow

SEO Company in Lucknow

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