Way to Find Trending Topics and Key Words
While a decade ago it would have been difficult to find such trends in real time, internet has now made it very easy to locate the live trends and come up with smart content to cash in on the same. So, let us have a look at a few tools and methods for locating the accurate trends for you.
Where to find trending topics and keywords for your blog
1. Google Trends
Google has many services to provide analytics.
Google Trends is the best option out of them to find trending topics. You can search any topic here and check out the volume it is receiving. You can also make country-specific as well as sector-specific searches to make the results more targeted.
You can explore in depth by clicking on the country name and then the state names to get completely localized details which will help you to find extremely targeted keywords for your focus market.
2. Twitter
It hardly needs introduction! While the idea has existed for a long time, Twitter brought it to public attention by directly listing current trends on their homepage and profile pages. It is still the best way to find out the present political and cultural trends as well as the mood of a nation. You can check global trends or look for country specific trends as per your needs as you search the hashtags.
Include your brand name in the hashtag for the right impact.
3. Social Mention
It is a smart tool that analyses content in a huge number of websites. It does not only limit itself to major networks like Twitter and Facebook but also goes through more than a 100 sites including the likes of Digg, YouTube, FriendFeed and basically anything that hosts user generated content to find out trending topics.
For any query,
Social Mention also gives you a list of influencers, i.e. people who regularly post on one of the social networks on that topic and are popular with high number of followers and engagements. You can find potential collaborators and endorsers from this list.
4. Agorapulse
Agorapulse is mainly a tool for creating contests and other marketing campaigns on Facebook, Twitter and Instagram. But it also lets you create customized queries for specific keywords on Twitter and identify the buzz around the same.
Its analytics clearly tells you which your best performing Tweets and FB posts are. Go through the posts in the recent weeks to get an idea about more popular topics and fine-tune your keyword list.
5. Buzzfeed
Buzzfeed grew simply by posting content on trending topics. So, you can rest assured that the people at
Buzzfeed know how to find the right trends. The good thing is that they also display Buzzfeed trends for everyone to see on the right hand side of the homepage and so you can easily find out how to your trends through this site.
6. Keyhole
Keyhole is an interesting tool that allows you to track hashtags across Facebook, Twitter and Instagram. It just works like Google alerts, but for social media. So, you can set an alert for a certain topic and observe it on real time.
Use it as a defence mechanism for your brand, if necessary – If you have the resources, put one dedicated person to monitor all mentions of your brand in real time using this app and immediately respond to any issues or criticism.
