What Is SEO?

What Is SEO?

SEO: SEO is often called organic search or natural search. SEO is entirely focused on driving more visitors to your site from external search engines like Google and Bing rather than helping them find what they want when they’re already on your site. SEO is the important part of the equation when the goal is to improve rankings, visits, and sales.

How Does SEO Work?

Search engine optimization contains three basic pillars: technology, content, and authority.

Technology: Get indexed. Indexation is the root of ranking, because a search engine has to be able to algorithmically crawl your site and index it to understand what content it contains and rank it in search results. No indexation means no ranking.
Search engines crawl, index, and rank web pages. 
Crawlers: A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website's content (i.e. the text) and stores it in a databank. It also stores all the external and internal links to the website.
Index: An index is another name for the database used by a search engine. Indexing is the process of adding webpages into search engine. Checking If Your Site is Indexed by Search Engines. Enter the URL of your domain with "site:" before it, i.e. "site:mystunningwebsite.com". If none of your pages appear, it means that your site has not yet been indexed.
Ranking: Rankings in SEO refers to a website's position in the search engine results page.
Content: The most well-known of all SEO pillars, content optimization is the use of keywords that real searchers actually use when they’re searching. When the content on a page is consistent with the phrase that a searcher uses, Google is more likely to rank that page in its search results for the searcher to select from.
Keyword research shows which keywords to use based on the relative popularity of a phrase. If your page goes on and on about “website designing company” but people are searching for “responsive website design,” the match between the relevance of the content on your page and the phrase people are searching for is lower. As a result, your rankings will likely also be lower. Knowing which elements to focus on for the page and in the page’s code is important, as are creative writing skills. The content needs to be unique and appeal to humans, as well as contain the relevant keywords.
Authority: Be a source. Links and mentions act like votes of trust on the web. If another site links to your page or mentions your brand, it’s likely that your page or brand is relevant to and authoritative about whatever topic the linking site is discussing. If that linking or mentioning site is authoritative itself, its vote carries more weight.
As search engine spiders crawl the web, they record these links and mentions between different sites, sending them back to the server farm to be analyzed algorithmic with the other signals to determine rankings.

SEO Company in Delhi
SEO Services in Delhi

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What is social media marketing?

Social media gives us the ability to connect with almost anyone, anywhere, at any time. Social media has completely changed the way a business can reach its customers. Social media is not just for personal use, it can also be a highly effective tool for your business. Social media is a collection of websites or apps that let people interact with one another by creating and sharing images, text, videos and even GIFs. There are a variety of social media platforms, from Facebook, Google+, Twitter, WhatsApp, YouTube and LinkedIn. Social Media offers a huge amount of opportunity to really get to know your customers and to build relationships with them. All Companies can use social media to connect with customers and grow their online community. 

What is social media marketing?

Social media marketing is an effective way to create business awareness and a positive, memorable impression. Social media marketing allows your business to engage, entertain and respond to your audience. Online discussions about your business, customer experiences and their recommendations can all contribute to your online growth, and make more people aware of your business, and its offering. Social media gives you the opportunity to grow your business by listening to and understanding your customers' needs and preferences. 

1. SMM helps you reach new customers, quickly: Social media offers a business the potential to reach millions of people all over the world in a targeted and personalized way. SMM (Social Media Marketing) is an easy and effective way to increase the reach and impact of your business's marketing.
2. Social media marketing gives you real-time access: Social media lets you post content and interact with people instantly, giving you a way to build your business's identity fast. Real-time communication allows you to ensure your business is accessible and available at any time.
3. Builds Trust and Relevance: Social media is a platform that allows you to engage and interact with a customer in a way that makes them feel valued. Honest communication helps build long-term customer trust.
4. Allows you to build a community: Building an online community of people who share recommendations, opinions and news about your business.

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SEO Techniques and Strategies for 2018

SEO Techniques and Strategies for 2018

SEO Strategies

Today every businessmen trying to get your website as high up as possible on Google and Bing search-results pages. SEO is a best ways to increase your site's appearance in web visitors search results. Get the best Search Engine Optimization (SEO) Techniques for your website. A good SEO plan, starting from scratch, will take 4 to 6 months with a lot of running and much effort to get to the wanted result. However, if your website does not have a good structure and has a lot of technically difficult, know how it will have a serious influence, like the age of the domain name that plays an important role.

SEO Techniques

1st Step - Keyword: First of all, Research The 1st month is connected to study and discovery. You need to make a full switch off your page, finally, do a keyword study, and start doing that in this method to plan your strategy. How long this will last, depends on the size of your website and the scope of the project you have in mind.
What it will include:

• Keyword Research
• Competitive analysis
• Technical requirements
• Content Writer

2nd  month – Technical Details: In the 2nd  month, you must have protected all Problem with the study and have a clear direction. As far as the technical piece is concerned, it may just essential a remodeling or a very good housework, a cleaning. Search Engine Optimization SEO Techniques are all that Google wants to rank your site on the first page and it’s traceable now, and it’s not related to the content at all.

3rd Step – The Content: As a result, One of the best significant steps,  because you have to take it completely and have your signature. Again, the plan here is very important. You need to have a perfect plan, how to high point the content you are successful to create, what kind of content you will be and who will take over the writing.
Types of content, worthy of focus: Blogging Case Studies Encodings Video Product information.
4th Step - Back links: This month Continue to Product content, which will appeal amazing especially relevant, Quality back links. If your effort on a website with an official issue and “toxic” links from the past, maybe, make sure you delete them and clean them.
Type of Quality back links
1. PBN
2. GOV Backlinks
3. EDU Backlinks
4. Forum Submission
5. High DA/PA Backlinks
6. Press Release
7. Directory Submissions

5th Step – Extra-version: Ensure you have specialized social media accounts and have them set up preferably? If not, then it’s time to do it. Make sure your kind remains certain on all outlines, logos, and colors. So, you want to have sufficient content Social media to cover your promotion on your social media stations, depending on your type of business and what type of hanging out your audience spends more time on.

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