How to Use Social Media for Business

How to Use Social Media for Business

Use Social Media for Promotions and Marketing. Businesses most commonly use social media for promoting items. Many companies offer sweepstakes entries, discounts or free product giveaways in exchange for a “like” or a “follow” on Facebook or Twitter. Consumers who receive free product are happy if they are loyal customers. If they are new customers, they are elated to try a product for free. Consumers who receive free product think more highly of a company because they feel their business is valued.

Communicate with Customers Via Social Media. Companies on Facebook and other social media should also remain responsive to customers on the forum who prefer this mode of communication. One study showed that 27 out of 48 companies polled did not respond to customers’ replies on Facebook. Imagine calling a customer service line, but a company simply would not answer your phone call. How livid would a customer become? The customer would probably file complaints with the Better Business Bureau, call the media or withdraw their support from the company.

Even worse, customers may tell their friends about the company’s non-responsiveness. Depending upon the number of friends a customer has, this could be quite detrimental to a business. Customers who have thousands to millions of friends can cripple a business significantly. This is not a wise move.

Companies should not ignore customers’ Facebook replies since they would not ignore their phone calls. If phone calls are ignored, many businesses will lose ground fast. Facebook replies must be treated with the same level of urgency as a phone call. Businesses paying attention to these replies are typically more successful than businesses ignoring customer replies. Some companies hire full-time employees who only address social media replies on Twitter and Facebook.

How Twitter Can Help Businesses. Twitter can help businesses by acting as a microblogging tool. Customers appreciate constant updates from businesses about new products and promotions. Twitter is an excellent way to keep customers involved in the development process also.

How Facebook Can Help Businesses. Facebook helps businesses advertise to friends of their fans. Free advertising is great for businesses. Facebook can also serve as a customer service tool and a public relations tool.

How Foursquare Can Help Businesses. Foursquare attracts businesses by offering discounts to customers who check into certain locations. Promotional deals keep customers coming back to determine what new discounts they will be offered.

How Quora Can Help Businesses. This question and answer platform allows business owners to identify thought leaders in the field. This forum finds thinkers, firestarters and top conversationalists. Businesses use the intellectual capital to improve their businesses.

How Pintrest Can Help Businesses. Pintrest allows users to organize images found on the web to share and attract businesses. Whole Foods was at the forefront of the Facebook and Twitter movement, and now, they are at the forefront of using Pintrest to connect with their audience through images.

How Tumblr Can Help Businesses. Tumblr is a blogging platform to share photos, text and quotes. This can help businesses advertise when people share information virally.

For Social Media Marketing Services in Delhi
Call us: +91 8181000018
visit website: Dizivita Solutions

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Why Startups Require Digital Marketing

Why Startups Require Digital Marketing?

“Digital Marketing or Online Marketing is a rocket fuel for growth for Startups”
Digital marketing provide the information where your business is going, help you plan and achieve your goals. It offer you how people respond online, how your competitors improve their business, and how you use this data to enhance your company’s brand presence. Digital marketing tools and techniques provide the business a best chance to competition, survival and even business growth. Digital marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic but highly targeted traffic that delivers results. Targeting the right type of people that delivers right kind of results is what Digital Marketing is all about.
We give you reasons to show you why Digital Marketing is not only pocket-friendly but also an effective marketing channel.

Cost effective: Digital marketing is cost-effective as compared to traditional marketing. Startups have very little resources and capitalization. Digital Marketing gives them a better and cost effective marketing channel that delivers results.
Helps Track Conversions: you measure the effectiveness of the campaign by measuring the conversion rate from the incoming traffic. Conversion Optimization, content marketing, social media marketing and branding are top priorities for Digital Marketers. Search engine marketing, Social media marketing, and email marketing deliver effective interaction with targeted audiences and delivers better than average results in terms of higher conversion rates.
Helps Generate Better Revenue: Higher conversion rates are characterized by effective digital marketing techniques which deliver loads of benefits for you and your business in terms of revenues. According to Google, companies using digital marketing strategies have 2.8 times better growth expectancy. Startups have around 3 times the better chances of expanding their workforce and business.
Facilitates Targeted Interaction with audiences: Positioning your business and providing proper engagement points can give you an insight of what your targeted audiences want. A few of the benefits of targeting marketing include : -

• Increased customer satisfaction and experience.
• Increased customer retention.
• Driving revenue through personalized offers.
• Increases cross-sell and upsell rates.
• Increases marking efficiency and quick time to value.

Digital Marketing caters to mobile consumers: Mobiles gadgets are now a mere alternative to laptops and desktops. Mobiles have played a major role in influencing purchase decisions. The majority of the Adult population have their devices within reaching distance.

Builds Brand Reputation: Build a relationship with customers by delivering on what you have promised them. This helps in building better relationships and building a brand. Startups can face serious challenges while creating a brand
Provides better ROI for your marketing investments: The effectiveness of a digital marketing campaign depends on how well you generate a steady flow of targeted traffic. This targeted traffic converts into sales and leads. The more the business generates this kind of traffic the faster you can realize your ROI.
Digital Marketing earns people trust: Digital marketing campaigns leverage on social media. Customer testimonials from actual customers who have previously purchased, joined or availed of a product or a service marketed by a brand or business. 
Digital Marketing drives people to take favorable actions: Digital marketers can use clever and innovative ways to entice conversions using calls- to -action. Calls -to -action specifies what your visitors should do next. Sample Calls-to-action include “sign-up”, “like”, “download”, “call” and “buy”. Forms, buttons, texts are optimized according to color scheme graphics and even positioning on the page to generate best results in terms of generating favorable actions.
If you want us to help you with innovative digital marketing strategies, please Call us at: +91 8181000018 or visit 
www.dizivita.com

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