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How do We improve our Website ranking?
1. Publish Quality Content
Good Content is the number one driver of your Website rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases.
2. Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
3. Metadata
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page.
- Title Metadata : Title Metadata is the most important metadata on your page & responsible for the page titles displayed at the top of a browser window.
- Description Metadata : Description metadata is the textual description that a browser will use in your page search return.
- Keyword Metadata: Keyword metadata are the search phrases that people type when they want to find your page.
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination.
5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
6. Use Social Media
You need to first understand your target audience and make use of few specific social media channels where they are most active.
7. Create Responsive Website
Having a responsive website is a key essential as this makes it compatible on mobile devices, tablets, and laptops. This is sure to bring about better visibility and popularity, slowly increasing page rankings.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:
blogs.mtu.edu/webmaster—specific post about SEO and Usability
www.moz.com—professional blog and SEO tools
www.google.com/webmasters/tools—a great reference for understanding your Google site stats
For other detail of SEO Services you also contact us at : +91 8181000018 or visit website: www.dizivita.com
How Digital Marketing is more potential than Traditional Marketing?
Today's Every marketer asking this question that "Which method of marketing will give me the best reach and best ROI for the money I spend?"
Today’s customer is spending a great time on the internet so marketers are shifting from traditional marketing to digital marketing.
What different mediums are used for traditional marketing and digital marketing?
What is Traditional Marketing?
Traditional marketing involve advertising and reaching target audience through newspapers, magazines, radio, TV, OOH. For better understanding traditional marketing has been divided into two part “Above the line “& “Below the line”.
- ATL (Above the line) – ATL included using mass media like OOH, TV, Radio, Newspaper etc.
- BTL (Below the line) – BTL includes using direct channels like catalogues, telemarketing, events, magazines, exhibitions & sponsorships etc.
What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Advantages of Digital Marketing
Let’s see the Advantages of Digital Marketing so that we can adopt and allocate our budgets to this mode of advertising and marketing.
- You can target a greater audience, be local audience, niche or global audience targeting.
- Demographic targeting is possible based on the user behaviour on the internet. So marketers get a great opportunity to target based on demographics, such as gender, location, age and interests. Thus, making our campaigns even more effective.
- Online audience has the option to opt in and opt out Whereas, traditional marketing doesn’t give the audience a choice. Segment users based on their preference.
- Interaction with your audience is smooth and more effective. You can encourage your audience, clients to take action, visit your website, read about your products and services, rate them, buy them and provide feedback.
- Digital marketing is cost-efficient. We do invest on paid mediums like google ads and facebook ads. However, the cost is still cheaper compared to traditional marketing activities like television and radio ads.
- Deep data mining and customer study is possible. All major social media platforms give us the opportunity to understand our audience better through the platform specific insights. Even Google analytics gives us the access and opportunity to understand what is the user behavior like on our portals. These results can be used to measure our overall digital marketing performance.
Traditional Marketing vs Digital Marketing
TRADITIONAL MARKETING
- Targeting Method – Newspaper
- Reach – 8 to 9 lakh people will see the ad
- Cost – 7 to 10 lakh
- Duration – 1 day
- Targeting option – overall broad
- ROI – Low, can expect 10% to 12% ROI depending on the product category
DIGITAL MARKETING
- Targeting Method – paid advertisement / Free ( But free advertising won’t reach a larger audience )
- Reach – High
- Cost – 0 to unlimited
- Duration – Self Define ( depending on our budget, we can spread the budget as per our requirement and burst needed )
- Targeting option – High, can target ads all over India or Overseas, Demographic and location targeting is possible, affinity targeting is also do able. Making it give marketers opportunity to niche target and also target a defined interested audience.
- ROI – High return on investment is possible because ads are and spends are targeted to the right potential audience.
Thus, when you try to strategize and understand what is an potential way to advertise and reach our customers. Digital marketing have the control and measurement on spends and the customization and targeting feature. And thus helps in reaching right audience at the right time and on the right platform.
For any other detail contact Digital Marketing Company or call us: +91 8181000018
