How Digital Marketing is more potential than Traditional Marketing?
Today’s customer is spending a great time on the internet so marketers are shifting from traditional marketing to digital marketing.
What different mediums are used for traditional marketing and digital marketing?
What is Traditional Marketing?
Traditional marketing involve advertising and reaching target audience through newspapers, magazines, radio, TV, OOH. For better understanding traditional marketing has been divided into two part “Above the line “& “Below the line”.- ATL (Above the line) – ATL included using mass media like OOH, TV, Radio, Newspaper etc.
- BTL (Below the line) – BTL includes using direct channels like catalogues, telemarketing, events, magazines, exhibitions & sponsorships etc.
What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Advantages of Digital Marketing
Let’s see the Advantages of Digital Marketing so that we can adopt and allocate our budgets to this mode of advertising and marketing.- You can target a greater audience, be local audience, niche or global audience targeting.
- Demographic targeting is possible based on the user behaviour on the internet. So marketers get a great opportunity to target based on demographics, such as gender, location, age and interests. Thus, making our campaigns even more effective.
- Online audience has the option to opt in and opt out Whereas, traditional marketing doesn’t give the audience a choice. Segment users based on their preference.
- Interaction with your audience is smooth and more effective. You can encourage your audience, clients to take action, visit your website, read about your products and services, rate them, buy them and provide feedback.
- Digital marketing is cost-efficient. We do invest on paid mediums like google ads and facebook ads. However, the cost is still cheaper compared to traditional marketing activities like television and radio ads.
- Deep data mining and customer study is possible. All major social media platforms give us the opportunity to understand our audience better through the platform specific insights. Even Google analytics gives us the access and opportunity to understand what is the user behavior like on our portals. These results can be used to measure our overall digital marketing performance.
Traditional Marketing vs Digital Marketing
TRADITIONAL MARKETING- Targeting Method – Newspaper
- Reach – 8 to 9 lakh people will see the ad
- Cost – 7 to 10 lakh
- Duration – 1 day
- Targeting option – overall broad
- ROI – Low, can expect 10% to 12% ROI depending on the product category
DIGITAL MARKETING
- Targeting Method – paid advertisement / Free ( But free advertising won’t reach a larger audience )
- Reach – High
- Cost – 0 to unlimited
- Duration – Self Define ( depending on our budget, we can spread the budget as per our requirement and burst needed )
- Targeting option – High, can target ads all over India or Overseas, Demographic and location targeting is possible, affinity targeting is also do able. Making it give marketers opportunity to niche target and also target a defined interested audience.
- ROI – High return on investment is possible because ads are and spends are targeted to the right potential audience.
Thus, when you try to strategize and understand what is an potential way to advertise and reach our customers. Digital marketing have the control and measurement on spends and the customization and targeting feature. And thus helps in reaching right audience at the right time and on the right platform.For any other detail contact Digital Marketing Company or call us: +91 8181000018
0 comments:
Post a Comment