What Is SEO?

What Is SEO?

SEO: SEO is often called organic search or natural search. SEO is entirely focused on driving more visitors to your site from external search engines like Google and Bing rather than helping them find what they want when they’re already on your site. SEO is the important part of the equation when the goal is to improve rankings, visits, and sales.

How Does SEO Work?

Search engine optimization contains three basic pillars: technology, content, and authority.

Technology: Get indexed. Indexation is the root of ranking, because a search engine has to be able to algorithmically crawl your site and index it to understand what content it contains and rank it in search results. No indexation means no ranking.
Search engines crawl, index, and rank web pages. 
Crawlers: A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website's content (i.e. the text) and stores it in a databank. It also stores all the external and internal links to the website.
Index: An index is another name for the database used by a search engine. Indexing is the process of adding webpages into search engine. Checking If Your Site is Indexed by Search Engines. Enter the URL of your domain with "site:" before it, i.e. "site:mystunningwebsite.com". If none of your pages appear, it means that your site has not yet been indexed.
Ranking: Rankings in SEO refers to a website's position in the search engine results page.
Content: The most well-known of all SEO pillars, content optimization is the use of keywords that real searchers actually use when they’re searching. When the content on a page is consistent with the phrase that a searcher uses, Google is more likely to rank that page in its search results for the searcher to select from.
Keyword research shows which keywords to use based on the relative popularity of a phrase. If your page goes on and on about “website designing company” but people are searching for “responsive website design,” the match between the relevance of the content on your page and the phrase people are searching for is lower. As a result, your rankings will likely also be lower. Knowing which elements to focus on for the page and in the page’s code is important, as are creative writing skills. The content needs to be unique and appeal to humans, as well as contain the relevant keywords.
Authority: Be a source. Links and mentions act like votes of trust on the web. If another site links to your page or mentions your brand, it’s likely that your page or brand is relevant to and authoritative about whatever topic the linking site is discussing. If that linking or mentioning site is authoritative itself, its vote carries more weight.
As search engine spiders crawl the web, they record these links and mentions between different sites, sending them back to the server farm to be analyzed algorithmic with the other signals to determine rankings.

SEO Company in Delhi
SEO Services in Delhi