5 Step for Email Marketing Campaign

5 Step for Email Marketing Campaign

No matter how big or small your company, Marketing is important for all business.  Email Mmarketing Campaigns are becoming even more integral to any marketing strategy. Email marketing campaigns provide the perfect opportunity to communicate your brand image, build relationships with customers, generate leads, increase web traffic, and gather important data. We provide you step-by-step process to making email marketing campaign for your business.

Before We get started we need to start by outlining the goals of your email marketing campaign.

1. Remind customers that your business exists
2. Reward existing customers with special promotions
3. Encourage customers to refer their friends and family to you
4. Communicate and build your brand image

We need to pick an email marketing service. we have a list of some best email marketing services for small businesses.

• Constant Contact
• AWeber
• ConvertKit
• GetResponse
• MailChimp
• Campaign Monitor

And Now we start Email Marketing Campaign-

Step 1: Build a healthy email list

Get into the mind of your customers and ask yourself: What do they want to receive in their inbox? What will they get in return for giving you their email address? What is your call to action? Make sure you communicate “what’s in it for them;” be as specific as possible, so your customers know what they are signing up for. You do not want them to be disappointed once the emails start coming in. In other words, consider the value you are providing.
1-  something away for free
2- Offer a newsletter or product updates

Step 2: Manage email follow-up

A customer has subscribed, now what? The first follow-up email the customer receives after signing up is crucial to the success of your email marketing campaign. Using the email service provider you have selected (i.e. MailChimp, Constant Contact, GetResponse etc.), employ the autoresponder sequence for this immediate follow-up email. This email should include an introduction to the company, as well as specify what you plan on doing with your new subscriber’s email address.

Step 3: Compile analytics and use them

Most email services provide complimentary analytics, so use them! You should focus on open rate, click through rate (CTR), and unsubscribes. When you know what to look for, email analytics can give you very specific clues as to why your campaign is not successful.

• A low open rate indicates that people are deleting your email upon receipt. In this case, you should work harder on providing value and/or managing expectations.
• If the CTR is low, it means that your message is not capturing your readers’ interest. You can remedy this by improving your copy and targeting your content.
• If your unsubscribe rate is high in relation to your opt-in rate, your email campaign is simply not effective. You need to examine when/why people are opting out and take action based on those findings.

Step 4: Don’t Overdo the Design. 

As with many things in marketing, the more simplified something is the more effective it usually will be. The same goes for design. Keep your email’s design very simple by following some of the tips below that we have found to be effective:

• Use more text than images (80% text, 20% images recommended)
• Include one primary call to action, but present it as both text links and a simple calls to action graphics
• Use design elements to get recipients to focus on the most important parts of the copy

Step 5: Focus on the Subject Line. 

One of the most important elements of a successful email campaign is the subject line you decide to use. If your subject line is weak, then your email may never be opened or could even be filtered as junk mail. We’ve found the following subject line tips to help produce higher open rates:

• Avoid spammy words like “guarantee”, “free”, “call now”, “urgent” and “order now”
• Keep it under 50 characters (including spaces)
• Include your company / brand name
• Make it memorable, funny, intriguing and/or actionable

We are the Top digital marketing agency in Lucknow, to provide all internet marketing services under a single package. We also provide Email Marketing services for each and every one of your requirement.

Contact us: +91 8181000018

visit : www.dizivita.com