How to Use Social Media for Business

How to Use Social Media for Business

Use Social Media for Promotions and Marketing. Businesses most commonly use social media for promoting items. Many companies offer sweepstakes entries, discounts or free product giveaways in exchange for a “like” or a “follow” on Facebook or Twitter. Consumers who receive free product are happy if they are loyal customers. If they are new customers, they are elated to try a product for free. Consumers who receive free product think more highly of a company because they feel their business is valued.

Communicate with Customers Via Social Media. Companies on Facebook and other social media should also remain responsive to customers on the forum who prefer this mode of communication. One study showed that 27 out of 48 companies polled did not respond to customers’ replies on Facebook. Imagine calling a customer service line, but a company simply would not answer your phone call. How livid would a customer become? The customer would probably file complaints with the Better Business Bureau, call the media or withdraw their support from the company.

Even worse, customers may tell their friends about the company’s non-responsiveness. Depending upon the number of friends a customer has, this could be quite detrimental to a business. Customers who have thousands to millions of friends can cripple a business significantly. This is not a wise move.

Companies should not ignore customers’ Facebook replies since they would not ignore their phone calls. If phone calls are ignored, many businesses will lose ground fast. Facebook replies must be treated with the same level of urgency as a phone call. Businesses paying attention to these replies are typically more successful than businesses ignoring customer replies. Some companies hire full-time employees who only address social media replies on Twitter and Facebook.

How Twitter Can Help Businesses. Twitter can help businesses by acting as a microblogging tool. Customers appreciate constant updates from businesses about new products and promotions. Twitter is an excellent way to keep customers involved in the development process also.

How Facebook Can Help Businesses. Facebook helps businesses advertise to friends of their fans. Free advertising is great for businesses. Facebook can also serve as a customer service tool and a public relations tool.

How Foursquare Can Help Businesses. Foursquare attracts businesses by offering discounts to customers who check into certain locations. Promotional deals keep customers coming back to determine what new discounts they will be offered.

How Quora Can Help Businesses. This question and answer platform allows business owners to identify thought leaders in the field. This forum finds thinkers, firestarters and top conversationalists. Businesses use the intellectual capital to improve their businesses.

How Pintrest Can Help Businesses. Pintrest allows users to organize images found on the web to share and attract businesses. Whole Foods was at the forefront of the Facebook and Twitter movement, and now, they are at the forefront of using Pintrest to connect with their audience through images.

How Tumblr Can Help Businesses. Tumblr is a blogging platform to share photos, text and quotes. This can help businesses advertise when people share information virally.

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